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Heineken is the official beer sponsor of the LAFC, a new MLS expansion club. To demonstrate their commitment, Heineken wanted to collaborate with the local supporters club, the 3252, to design a bar at Banc of California Stadium. Working with Heineken, Gensler and the LAFC to design a bar that expresses the aspirations of the LAFC/3252 while still maintaining Heineken’s brand awareness and fitting seamlessly in the architecture of the stadium.

ClientHeinekenAgencyCorsoRoleCreative Direction, 3d DesignShare
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