In response to Mazda transitioning to a more premium brand, a space was created to share the story of Mazda’s dedication to design and craftsmanship. Experiences include an interactive clay modeling station, a VR driving experience, touch sensitive tool and material learning in addition to large vehicle and media displays. There were 12 different sized auto show kits each with 11 finely crafted elements.
ClientMazdaAgencyGeorge P JohnsonRoleCreative Direction, 3d Design, Technical Design, Project ManagementShare